Technical seo is “makeup”? Really? Posted: 2020-11-18 woman-computer-bored-ss-1920 I was appalled by the main message of clayburn griffin's column the other day, "The role tech seo should play: it's makeup," and I made my feelings towards the meo write a reaction piece to express C Level Executive List some of these views, I was thrilled to do so. The purpose of this article is to provide a counterpoint, and I will attempt to (re)position technical seo as I see it. This C Level Executive List necessarily means that I will have to point out what I perceive to be misconceptions in the original post.
Misconceptiontechnical seo is superficial the main issue I took with griffin's article is that the analogy he used – “technical seo as makeup” – is totally irrelevant. Technical seo is a fundamental requirement for websites of any size to rank in organic search, so C Level Executive List describing it as superficial is simply not enough. You can post all the best content C Level Executive List in the world, but if google can't crawl and index it, it won't rank. I thought about finding my own analogy - maybe the foundation of a house, where seos are builders - but do we really
Need to? Technical seo is a niche discipline within the broader banner of digital marketing. The fact that analogies are used in the first place is simply due to a lack of understanding. Technical seo is all about understanding how search engines access and interpret content on a website – where they crawl, how they render content, which pages are indexed, how C Level Executive List quickly the site responds. If search engines are having trouble with any of these C Level Executive List aspects, you could be placing underlying restrictions on your ability to maximize traffic from the largest “free” source available. It would be the equivalent of professional negligence to hire a of the guest author and not necessarily of search engine land. Staff authors are listed here. ssage clear on twitter . Many others shared my sentiments. So when search engine land's features editor, pamela parker, asked if I wanted t