After Pinduoduo, Ali, and Suning attacked the executive list sinking market, at the end of October 2019, Jingxi (formerly known as Jingdong Pingou), a social e-commerce platform under, cooperated with WeChat to enter the first-level entrance of WeChat and executive list operate independently. The advantages of social platforms help Jingdong Mall to seize the huge sinking market. During the 618 period last year, purchased a 106% increase in users placing orders in tier 3-6 cities, sharing fission traffic accounted for 75%, and the fission multiple was 23 times.
Pinduoduo was able to go public in a short period executive list of time, and its market value surpassed that of in the following year, and it still has a high number of active users; why has Jingxi, which has just been launched, have such a large user growth and sales in just half a year? This article will analyze the products of Jingxi from the following aspects, so as to explore executive list the reasons for the rapid development of Jingxi: industry analysis Competitive Analysis User value analysis business value .
Industry analysis The demographic dividend of executive list traditional e-commerce has been exhausted, and the cost of customer acquisition has risen executive list sharply. providing a solution to this problem. Different from traditional e-commerce, which relies on searching and browsing to select products, social e-commerce relies on trust among relatives, friends, social groups, etc. for product sharing and word-of-mouth communication, and purchases and purchases products through social methods such as group grouping or bargaining.